Bicycle service and custom bike painting

1. 01

   The situation

   A working bicycle service and custom paint shop. Skilled, established, with a genuine reputation among the people who had already found it — and the original reason Rorvia exists.

2. 02

   The problem

   Nothing about the way the business presented itself suggested the standard of the work. Someone deciding whether to hand over a bike they cared about had no way to tell the difference between this workshop and any other, until after they had already chosen.

3. 03

   The thinking

   This was not a marketing problem. Value was being judged before the work began, so the presentation had to carry the craft rather than describe it. That meant deciding what the business was actually selling — not a repair, but the confidence to hand something over — and building everything back from there.

4. 04

   The work

   Positioning, brand and digital experience scoped as one piece of work rather than three deliverables. The photography does the arguing; the writing stays out of its way.

5. 05

   Where it stands

   In progress. There are no results to report yet, and there will not be invented ones — what happens commercially will be documented here once it has actually happened.

This project is still running. No commercial results are claimed here because none have been measured yet — they will be added when there is something real to add.